User programming

''As consumers get more demanding, the existing development infrastructure is getting increasingly inadequate to meet the current demands. To cope with this problem, consumers need to have the ability of creating personalized applications. The idea behind consumer-level programming is to provide consumers with a large amount of building blocks, developed by professional programmers, which can be combined into more complex applications. The building blocks should be exposed to consumers via easy-to-use graphical user interfaces.
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Geppeto (Gadget Parallel Programming Tool) is a consumer-level programming environment designed for gadget composition.'' [source, download Geppeto as Firefox extension, video presenting Geppeto]

A note: in Italian, the name of Pinocchio's fater is actually Geppetto ;)