A toursit guide to Turin

''“Twenty years ago, Turin was still just a one-company town,” said Alessandro Bertin, a city spokesman. “But in the last few years, the city is being reinvented by young industrial design studios and high-end food.”
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Things started changing in the late 1990s, when financial troubles at Fiat prompted the city to do some soul-searching. In 2000, city officials adopted a master plan that made design the centerpiece of the city’s future.
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But Julian Fittipaldi, a 35-year-old Argentine who works at Fiat, said Turin’s renewal started after the Olympics. “It was as if the Games somehow injected fresh blood into the city,” he said.''

''Eataly was founded to disprove this preconception and show that, in reality, even so-called niche products can be available to more people. A group of small-scale producers who make different kinds of food and wine have come together under this brand to offer the fruits of their labor, in the spirit of the old saying “union gives strength.”''

Source here, and the Eataly's shop web site: here.